The WWEBNET StreamLite Content Management System allows for the entry and broadcast of hundreds of artists, films, TV content, etc.---from many different geographic locations and potential sources.

Many large companies have decentralized decision making with respect to the broadcast and control of promotions, advertising campaigns and content delivery.  In this example, many different web sites, record labels, advertising sponsors and the associated content that is tied to the campaign can be quickly programmed and delivered.  Since the system can be administered on a decentralized basis, different profit centers can enter specific information and content exactly when they desire, creating a robust international delivery system for the company’s broadcast content.

Of course, by using this powerful technology and broadcast system, content companies have the ability to keep control of their consumers and make the “eyeballs” and subsequent advertising dollars their own—as opposed to giving control of the consumer network and advertising revenues to others.

The cost-savings and control aspects of the WWEBNET Operating System are self-evident.  With a content company in control of its own consumer network, and the interactive capability of the WWEBNET broadcast button, management can now “click a button” and send out a new video, film trailer, TV Show, etc. to an audience that has already pre-registered their consumer preferences for specific content.

Over time, as content companies build their network, they will understand and learn from the partitioning of consumer’s pre-requested interests (as well as by their purchases and viewing habits!). 

 Since the WWEBNET system provides complete control to the brand owner, the content is downloaded over the channel (or can be immediately streamed, with the same integrated advertising, branding and content control, at the desire of the consumer) onto the consumer’s desktop only when the content owner desires to promote their content (e.g., music video for an artist who is releasing a new song).

WWEBNET uses an advanced Digital Rights Management system that allows WWEBNET customers to create secure channels that can be devoted to flexible commerce.